RUN YOUR RUN
Nike APLA (Asia, Pacific, Latin America) wanted to inspire runners to embrace the obstacles of their city– using them as a way to redefine how, when and why they run. We kicked the campaign off for Bangkok & Melbourne– two cities that couldn’t be more different in energy and how they present obstacles for their runners.
In Bangkok, our runners embrace the obstacles– traffic, food carts and heat– as the community leads them to a hidden gem to make the crowded and challenging path worthwhile.
To capture the chaos, energy and emotion of running through a city, we embraced motion blur, experimental angles and realistic emotions throughout our content capture.
Director: Raghav Rampal | Design Director: Nuno Salvaterra, Senior Designer: Steven Xue, Senior Copywriter: Enoch Lui