THE MILLION DOLLAR BET
It’s easy to believe that when money is in the picture, people will get greedy.
We set out to see if that was really true with a social experiment comprised of 5 pairs of strangers and money on the line.
Little did our participants know, that choosing generosity could unlock a million dollar payday for the entire group.
Watch the case study below for an overview of how the experiment played out– or scroll to the bottom to watch the whole experiment for yourself.
Case Study
Full Film
Executive Creative Director: Luciana Cani | ACD Copy: Maddie Ecker