Nike: Never Done Summering
NEVER DONE SUMMERING
For what felt like the first “real” summer coming out of the pandemic, we were tasked to create a campaign that was infused with the freeing feelings of summer for Nike APLA (Asia, Pacific, Latin America) markets.
Whether our markets had to embrace their cities or escape them for the summer, we created different sets centering around the freedom of summer. From Kakigōri snowball fights to see-saws inspired by traditional Korean games, we aimed to back our sets in strategic and cultural insights that could connect further to our audiences.
To add even more summer fun and nostalgia, we worked with illustrator, Asahi Nagata, to create colorful illustrated “stickers” that connected to the concepts we created for the shoot.
Photographer: Jimmy Marble | Illustrator: Asahi Nagata | ACD Art: Pedro Sanguine