twitter bait
In 2019, it’s no surprise that influencers want big bucks in exchange for #ads. But to re-launch Funnel Cake Fries (a beloved product from 2010) we snagged an influencer for free by doing something no modern millennial would dare to do. We lurked Twitter liking thousands of tweets from 2010 until someone took the bait. Enter: Casey Neistat, our $0 influencer.
Don’t worry, we struck up a deal to smooth things over.
What some other unsuspecting Twitter users had to say about our mega-creep.
2020 Bronze One Show (Direct Marketing - Non-Traditional & Guerrilla Marketing)
2020 ADC Finalist
2020 Webby Finalist (Honoree and People’s Voice)
2019 Silver Clio (Social Media)
2019 Gold Hatch Award
2019 D&AD 4x Shortlists
2019 Cannes 2x Shortlists
Bronze Gerety Award
Creative Director: Enrique Camacho, ACD Copy: Cody Dummer, Copywriter: Vanessa De Beaumont